Concepedia

Jin Sun

JS

20

Publications

1.1K

Citations

17

H-Index

2005

Active since

Affiliations

University of International Business and Economics(Current)

Sungkyunkwan University

Peking University

University of Okara

Monash University

Jin Sun is an author at University of International Business and Economics specializing in marketing, consumer behavior, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessCustomer SatisfactionHospitality ManagementCommunicationSocial SciencesSocial Influence

Publications per year

2005–2024

20

Publications

20

Be rational or be emotional: advertising appeals, service types and consumer responses

Hongxia Zhang, Jin Sun, Fang Liu et al. · European Journal of Marketing · 2014 · 225 citations

Affective Variable, Consumer Motivation, Consumer Study +26

How risky are services? An empirical investigation on the antecedents and consequences of perceived risk for hotel service

Jin Sun · International Journal of Hospitality Management · 2013 · 133 citations

Customer Satisfaction, Service Research, Risk Management +9

Modeling consumer distrust of online hotel reviews

Wasim Ahmad, Jin Sun · International Journal of Hospitality Management · 2017 · 110 citations

Trust Metric, Customer Satisfaction, Consumer Distrust +11

The Complexities of Perceived Risk in Cross-Cultural Services Marketing

Hean Tat Keh, Jin Sun · Journal of International Marketing · 2008 · 107 citations

Customer Satisfaction, Culture, Cross-cultural Marketing +15

Conflicting halal attributes at halal restaurants and consumers’ responses: The moderating role of religiosity

Naeem Akhtar, Jin Sun, Tariq Hameed Alvi et al. · Journal of Hospitality and Tourism Management · 2020 · 74 citations

Customer Satisfaction, Social Psychology, Religiosity +14

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