Concepedia
Statistics
Publications
59
Citations
6.6K
H-Index
36
Active since
1997
Affiliations
Monash University(Current)
Peking University
National University of Singapore
The University of Queensland
Tsinghua University
Hean Tat Keh is an author at Monash University specializing in management, marketing, and business.
Top concepts
ManagementMarketingConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionConsumer Decision MakingBehavioral Decision MakingSocial SciencesCulture
Publications per year
1997–2023
The effects of entrepreneurial orientation and marketing information on the performance of SMEs
Hean Tat Keh, Nguyễn Thị Tuyết, Hwei Ping Ng · Journal of Business Venturing · 2006 · 938 citations
Entrepreneurial Phenomenon, Marketing Information, Management +7
Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment
Hean Tat Keh, Yi Xie · Industrial Marketing Management · 2008 · 770 citations
Customer Behavioral Intentions, Behavioral Decision Making, Corporate Reputation +10
Opportunity Evaluation under Risky Conditions: The Cognitive Processes of Entrepreneurs
Hean Tat Keh, Maw‐Der Foo, Boon Chong Lim · Entrepreneurship Theory and Practice · 2002 · 697 citations
Behavioral Decision Making, Cognitive Approach, Individual Decision Making +19
Do reward programs build loyalty for services?The moderating effect of satisfaction on type and timing of rewards
Hean Tat Keh, Yih Hwai Lee · Journal of Retailing · 2006 · 254 citations
Customer Satisfaction, Behavioral Sciences, Behavioral Decision Making +10
Efficiency, effectiveness and productivity of marketing in services
Hean Tat Keh, Singfat Chu, Jiye Xu · European Journal of Operational Research · 2004 · 231 citations
Customer Satisfaction, Service Research, Business +2
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