Concepedia
Statistics
Publications
60
Citations
6.8K
H-Index
37
Active since
1997
Affiliations
Monash University(Current)
Peking University
National University of Singapore
Tsinghua University
The University of Queensland
Hean Tat Keh is an author at Monash University specializing in marketing, business, and consumer behavior.
Publications per year
1997–2024
The effects of entrepreneurial orientation and marketing information on the performance of SMEs
Hean Tat Keh, Hwei Ping Ng · Journal of Business Venturing · 2006 · 945 citations
Business, Entrepreneurship, Marketing +11
Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment
Hean Tat Keh, Yi Xie · Industrial Marketing Management · 2008 · 779 citations
Social Sciences, Marketing, Marketing Management +13
Opportunity Evaluation under Risky Conditions: The Cognitive Processes of Entrepreneurs
Hean Tat Keh, Maw‐Der Foo, Boon Chong Lim · Entrepreneurship Theory and Practice · 2002 · 708 citations
Business, Entrepreneurship, Psychology +16
Do reward programs build loyalty for services?The moderating effect of satisfaction on type and timing of rewards
Hean Tat Keh, Yih Hwai Lee · Journal of Retailing · 2006 · 255 citations
Business, Marketing, Marketing Management +11
Efficiency, effectiveness and productivity of marketing in services
Hean Tat Keh, Singfat Chu, Jiye Xu · European Journal of Operational Research · 2004 · 232 citations
Business, Marketing, Marketing Management +10
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