Yi Xie

Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment

Hean Tat Keh, Yi Xie · Industrial Marketing Management · 2008 · 770 citations

Customer Behavioral Intentions, Behavioral Decision Making, Corporate Reputation +10

How to repair customer trust after negative publicity: The roles of competence, integrity, benevolence, and forgiveness

Yi Xie, Siqing Peng · Psychology and Marketing · 2009 · 440 citations

Customer Experience, Customer Satisfaction, Reputation Management +16

An Extended Model of Preference Formation between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect

Yi Xie, Rajeev Batra, Siqing Peng · Journal of International Marketing · 2014 · 237 citations

Customer Satisfaction, Preference Formation, International Marketing +21

Eco-label credibility and retailer effects on green product purchasing intentions

Zhen Cai, Yi Xie, Francisco X. Aguilar · Forest Policy and Economics · 2017 · 141 citations

Customer Satisfaction, Green Marketing, Greenwashing +11

The Impacts of Emotional Intelligence on Students’ Study Habits in Blended Learning Environments: The Mediating Role of Cognitive Engagement during COVID-19

Javed Iqbal, Muhammad Zaheer Asghar, Muhammad Azeem Ashraf et al. · Behavioral Sciences · 2022 · 107 citations · Full text

Affective Variable, Educational Psychology, Education +16