Zhen Cai

Eco-label credibility and retailer effects on green product purchasing intentions

Zhen Cai, Yi Xie, Francisco X. Aguilar · Forest Policy and Economics · 2017 · 141 citations

Customer Satisfaction, Green Marketing, Greenwashing +11

Conservation, ecotourism, poverty, and income inequality – A case study of nature reserves in Qinling, China

Ben Ma, Zhen Cai, Jie Zheng et al. · World Development · 2018 · 136 citations

Economics, Nature Reserves, Land Use +14

Conjoint effect of environmental labeling, disclosure of forest of origin and price on consumer preferences for wood products in the US and UK

Francisco X. Aguilar, Zhen Cai · Ecological Economics · 2010 · 113 citations

Non-wood Product, Environmental Labeling, Forestry +9

Meta-analysis of consumer's willingness-to-pay premiums for certified wood products

Zhen Cai, Francisco X. Aguilar · Journal of Forest Economics · 2012 · 98 citations

Water quality improvements elicit consistent willingness-to-pay for the enhancement of forested watershed ecosystem services

Francisco X. Aguilar, Elizabeth Asantewaa Obeng, Zhen Cai · Ecosystem Services · 2018 · 91 citations

Engineering, Water Resources, Watershed Management +4