Concepedia
Statistics
Publications
19
Citations
964
H-Index
15
Active since
2010
Affiliations
University of Missouri(Current)
Beijing Forestry University
WWF-Indonesia
Swedish University of Agricultural Sciences
Zhen Cai is an author at University of Missouri specializing in natural resources, marketing, and social sciences.
Publications per year
2010–2024
Eco-label credibility and retailer effects on green product purchasing intentions
Zhen Cai, Yi Xie, Francisco X. Aguilar · Forest Policy and Economics · 2017 · 149 citations
Management, Marketing, Marketing Management +14
Conservation, ecotourism, poverty, and income inequality – A case study of nature reserves in Qinling, China
Ben Ma, Zhen Cai, Jie Zheng et al. · World Development · 2018 · 142 citations
Management, Biodiversity Conservation, Environmental Management +16
Conjoint effect of environmental labeling, disclosure of forest of origin and price on consumer preferences for wood products in the US and UK
Francisco X. Aguilar, Zhen Cai · Ecological Economics · 2010 · 114 citations
Natural Resources, Economics, Marketing +13
Meta-analysis of consumer's willingness-to-pay premiums for certified wood products
Zhen Cai, Francisco X. Aguilar · Journal of Forest Economics · 2012 · 99 citations
Business, Economics, Marketing +12
Water quality improvements elicit consistent willingness-to-pay for the enhancement of forested watershed ecosystem services
Elizabeth Asantewaa Obeng, Zhen Cai · Ecosystem Services · 2018 · 95 citations
Natural Resources, Environmental Sciences, Water Resources Management +12
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