Boon Chong Lim is an author at Goethe University Frankfurt specializing in management, brand awareness, and marketing communication.
Top concepts
ManagementMarketingBrand AwarenessConsumer ResearchMarketing CommunicationBiasBrandingBusinessStrategyJournalism
Publications per year
2002–2013
3
3
Boon Chong Lim, Cindy M.Y. Chung · Asia Pacific Journal of Marketing and Logistics · 2013 · 174 citations
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