Concepedia

Cindy M.Y. Chung

CM

6

Publications

976

Citations

6

H-Index

2005

Active since

Affiliations

Nanyang Technological University(Current)

University of British Columbia

Cindy M.Y. Chung is an author at Nanyang Technological University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorMarketing CommunicationCommunicationConsumer Decision MakingBrandingPersuasionAdvertising

Publications per year

2005–2013

6

Publications

6

Effects of pricing and promotion on consumer perceptions: it depends on how you frame it

Peter R. Darke, Cindy M.Y. Chung · Journal of Retailing · 2005 · 332 citations

Economics, Consumer Decision Making, Management +9

The consumer as advocate: Self-relevance, culture, and word-of-mouth

Cindy M.Y. Chung, Peter R. Darke · Marketing Letters · 2006 · 240 citations

Culture, Consumer Culture, Management +5

Boon Chong Lim, Cindy M.Y. Chung · Asia Pacific Journal of Marketing and Logistics · 2013 · 174 citations

Consumer Uncertainty, Brand Strategy, Consumer Research +16

The impact of word-of-mouth communication on attribute evaluation

Boon Chong Lim, Cindy M.Y. Chung · Journal of Business Research · 2009 · 134 citations

Interactive Marketing, Management, Consumer Research +6

The effects of single‐message single‐source mixed word‐of‐mouth on product attitude and purchase intention

Ho Lai Ying, Cindy M.Y. Chung · Asia Pacific Journal of Marketing and Logistics · 2007 · 53 citations

Involvement Level, Negative Information Needs, Consumer Study +19

Rows per page

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