Concepedia
Statistics
Publications
36
Citations
3.7K
H-Index
26
Active since
1974
Affiliations
York University(Current)
University of British Columbia
University of Toronto
Queen's University
Florida State University
Peter R. Darke is an author at York University specializing in psychology, social sciences, and marketing.
Publications per year
1974–2023
The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust
Peter R. Darke, Robin Ritchie · Journal of Marketing Research · 2007 · 581 citations
Business, Marketing, Psychology +13
Effects of pricing and promotion on consumer perceptions: it depends on how you frame it
Peter R. Darke, Cindy M.Y. Chung · Journal of Retailing · 2005 · 334 citations
Management, Marketing, Marketing Management +12
Fairness and Discounts: The Subjective Value of a Bargain
Peter R. Darke, Darren W. Dahl · Journal of Consumer Psychology · 2003 · 275 citations
Social Sciences, Behavioral Sciences, Economics +9
The consumer as advocate: Self-relevance, culture, and word-of-mouth
Cindy M.Y. Chung, Peter R. Darke · Marketing Letters · 2006 · 241 citations
Business, Marketing, Marketing Management +10
Feeling Close From Afar: The Role of Psychological Distance in Offsetting Distrust in Unfamiliar Online Retailers
Peter R. Darke, Michael K. Brady, Ray L. Benedicktus et al. · Journal of Retailing · 2016 · 228 citations
Business, Psychology, Social Psychology +15
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