Concepedia
Statistics
Publications
45
Citations
19.9K
H-Index
37
Active since
1997
Affiliations
Florida State University(Current)
Boston College
Northeastern University
Michigan State University
Cornell University
Michael K. Brady is an author at Florida State University specializing in business, marketing, and marketing management.
Publications per year
1997–2024
Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
J. Joseph Cronin, Michael K. Brady, G. Tomas M. Hult · Journal of Retailing · 2000 · 6.4K citations
Business, Marketing, Marketing Management +16
Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach
Michael K. Brady, J. Joseph Cronin · Journal of Marketing · 2001 · 3.5K citations
Business, Marketing, Marketing Management +15
Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies
Clay M. Voorhees, Michael K. Brady, Roger J. Calantone et al. · Journal of the Academy of Marketing Science · 2015 · 2K citations
Education, Marketing, Marketing Management +10
Performance-only measurement of service quality: a replication and extension
Michael K. Brady, J. Joseph Cronin, Richard R. Brand · Journal of Business Research · 2002 · 932 citations
Management, Performance Management, Quality Management +14
Customer Orientation
Michael K. Brady, J. Joseph Cronin · Journal of Service Research · 2001 · 667 citations
Business, Marketing, Marketing Management +17
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