Concepedia

Richard R. Brand

RR

10

Publications

1.7K

Citations

10

H-Index

1972

Active since

Affiliations

Florida State University(Current)

Richard R. Brand is an author at Florida State University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementCustomer SatisfactionService QualityHospitality MarketingTourismConsumer ResearchDestination MarketingHospitality Management

Publications per year

1972–2002

10

Publications

10

Performance-only measurement of service quality: a replication and extension

Michael K. Brady, J. Joseph Cronin, Richard R. Brand · Journal of Business Research · 2002 · 921 citations

Customer Satisfaction, Service Quality, Service Research +4

A cross‐sectional test of the effect and conceptualization of service value

J. Joseph Cronin, Michael K. Brady, Richard R. Brand et al. · Journal of Services Marketing · 1997 · 471 citations

Customer Satisfaction, Behavioral Decision Making, Value Theory +19

Purchasing's Role in Supply Chain Management

Larry C. Giunipero, Richard R. Brand · The International Journal of Logistics Management · 1996 · 150 citations

Scm Evolution, Supply Chain Performance, Client-supplier Relationships +20

The Spatial Organization of Residential Areas in Accra, Ghana, with Particular Reference to Aspects of Modernization

Richard R. Brand · Economic Geography · 1972 · 52 citations

Marketing to Older Patients

Richard R. Brand, J. Joseph Cronin, Jeffrey B. Routledge · Health Marketing Quarterly · 1998 · 36 citations

Customer Satisfaction, Aging, Consumer Research +17

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