Concepedia
Journal of the Academy of Marketing Science · 2015 · 2K citations · 33 references
EducationMarketingMarketing ManagementDifferential Item FunctioningMarketing StrategyMethod ValidationContent ValidityExternal ValidityTest ValidityValidity EvidenceCriterion ValidityLinear Discriminant AnalysisValidity In Testing
33
Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives
Li‐tze Hu, Peter M. Bentler · Structural Equation Modeling A Multidisciplinary Journal · 1999 · 105.4K citations
Education, Biostatistics, Educational Measurement +16
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations
Social Sciences, Educational Measurement, Econometrics +15
A new criterion for assessing discriminant validity in variance-based structural equation modeling
Jörg Henseler, Christian M. Ringle, Marko Sarstedt · Journal of the Academy of Marketing Science · 2014 · 33.7K citations · Full text
Social Sciences, Behavioral Sciences, Method Validation +15
Convergent and discriminant validation by the multitrait-multimethod matrix.
Donald T. Campbell, Donald W. Fiske · Psychological Bulletin · 1959 · 17.1K citations · Full text
Social Sciences, Educational Assessment, Educational Measurement +6
A Paradigm for Developing Better Measures of Marketing Constructs
Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations
Business, Marketing, Marketing Management +2