Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies - Concepedia

Concepedia

Publication | Closed Access

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

1.9K

Citations

33

References

2015

Year

Clay M. Voorhees, Michael K. Brady, Roger J. Calantone, Edward Ramirez

Journal of the Academy of Marketing Science

ManagementBusinessConsumer ResearchConsumer BehaviorMarketing ManagementDiscriminant ValidityMarketing TheoryMarketing

References

	Year	Citations

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