Concepedia

Edward Ramirez

ER

Statistics

Publications

18

Citations

3.6K

H-Index

15

Active since

2009

Affiliations

The University of Texas at El Paso(Current)

Florida State University

Edward Ramirez is an author at The University of Texas at El Paso specializing in marketing, marketing management, and business.

Publications per year

2009–2023

18

Publications

18

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

Clay M. Voorhees, Michael K. Brady, Roger J. Calantone et al. · Journal of the Academy of Marketing Science · 2015 · 2K citations

Education, Marketing, Marketing Management +10

Green marketing strategies: an examination of stakeholders and the opportunities they present

J. Joseph Cronin, Jeffery S. Smith, Mark R. Gleim et al. · Journal of the Academy of Marketing Science · 2010 · 738 citations

Business, Marketing, Marketing Management +12

Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective

Zhenning Xu, Gary L. Frankwick, Edward Ramirez · Journal of Business Research · 2015 · 375 citations

Business, Marketing, Marketing Management +17

Some Antecedents of Price Sensitivity

Edward Ramirez, Ronald E. Goldsmith · The Journal of Marketing Theory and Practice · 2009 · 95 citations

Business, Marketing, Marketing Management +15

Concrete and abstract goals associated with the consumption of environmentally sustainable products

Edward Ramirez, Fernando R. Jiménez, Roland Gau · European Journal of Marketing · 2015 · 58 citations

Business, Marketing, Marketing Management +17

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