Concepedia

Zhenning Xu

ZX

8

Publications

486

Citations

8

H-Index

2015

Active since

Affiliations

University of Southern Maine(Current)

The University of Texas at El Paso

Shanghai Business School

Beihang University

Indiana University Southeast

Zhenning Xu is an author at University of Southern Maine specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementEngineeringSocial MediaContent AnalysisDigital MarketingArtsMedia MarketingSoftware Design

Publications per year

2015–2021

8

Publications

8

Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective

Zhenning Xu, Gary L. Frankwick, Edward Ramirez · Journal of Business Research · 2015 · 368 citations

Marketing Analytics, Consumer-driven Product Development, Business Intelligence +13

Identifying Indicators of Fake Reviews Based on Spammer's Behavior Features

Pan Liu, Zhenning Xu, Jun Ai et al. · 2017 · 24 citations

Fraud Detection, Abuse Detection, Engineering +23

Board Business Connections and Firm Profitability: Evidence from China

Yu Liu, Feixue Xie, Zhenning Xu · Emerging Markets Finance and Trade · 2018 · 19 citations

Unique Dataset, Ownership Structure, Firm Performance +7

Understanding changes in a brand’s core positioning and customer engagement: a sentiment analysis of a brand-owned Facebook site

Zhenning Xu, Colin Vail, Amarpreet S. Kohli et al. · Journal of Marketing Analytics · 2021 · 19 citations

Marketing, Social Media, Digital Marketing +14

USER-GENERATED CONTENT AS WORD-OF-MOUTH

Edward Ramirez, Roland Gau, John Hadjimarcou et al. · The Journal of Marketing Theory and Practice · 2018 · 18 citations

Digital Marketing, Consumer Research, Content Creation +22

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