Concepedia

John Hadjimarcou

JH

21

Publications

1.7K

Citations

15

H-Index

1997

Active since

Affiliations

The University of Texas at El Paso(Current)

University of Cyprus

University of La Verne

Cardiff University

University of Leeds

John Hadjimarcou is an author at The University of Texas at El Paso specializing in marketing, management, and business.

Top concepts

ManagementBusinessMarketingConsumer ResearchInternational BusinessInternational ManagementGlobal StrategyInternational MarketingSocial SciencesConsumer Behavior

Publications per year

1997–2023

21

Publications

21

Consumer concern, knowledge, belief, and attitude toward renewable energy: An application of the reasoned action theory

Hae-Kyong Bang, Alexander E. Ellinger, John Hadjimarcou et al. · Psychology and Marketing · 2000 · 655 citations

Consumer Uncertainty, Green Marketing, Engineering +21

Key Factors for Successful Export Performance for Small Firms

Lance Eliot Brouthers, George Nakos, John Hadjimarcou et al. · Journal of International Marketing · 2009 · 240 citations

Firm Performance, International Marketing, Trade +18

Generic Product Strategies for Emerging Market Exports into Triad Nation Markets: A Mimetic Isomorphism Approach

Lance Eliot Brouthers, Edward O’Donnell, John Hadjimarcou · Journal of Management Studies · 2005 · 186 citations

Generic Product Strategies, Export Performance Satisfaction, International Marketing +25

Executive Insights: Building Successful Export Business Relationships: A Behavioral Perspective

Leonidas C. Leonidou, Constantine S. Katsikeas, John Hadjimarcou · Journal of International Marketing · 2002 · 133 citations

International Economics, International Marketing, Trade +21

A scale for measuring advertisement-evoked mental imagery

Darryl W. Miller, John Hadjimarcou, Alan R. Miciak · Journal of Marketing Communications · 2000 · 101 citations

Multidimensional Scale, Auditory Imagery, Neuropsychology +23

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