Concepedia

Darryl W. Miller

DW

Statistics

Publications

15

Citations

854

H-Index

13

Active since

1992

Affiliations

University of Wisconsin–River Falls(Current)

Washburn University

Darryl W. Miller is an author at University of Wisconsin–River Falls specializing in marketing, business, and advertising.

Publications per year

1992–2018

15

Publications

15

Anabolic Steroid Use by Adolescents

Suzanne M. Tanner, Darryl W. Miller, Cheryl Alongi · Clinical Journal of Sport Medicine · 1995 · 125 citations

Medicine, Sports Medicine, Adolescent Health +7

Stereotypes of the Elderly in U.S. Television Commercials from the 1950s to the 1990s

Darryl W. Miller, Teresita S. Leyell, Juliann Mazachek · The International Journal of Aging and Human Development · 2004 · 105 citations

Social Sciences, Marketing, Psychology +17

A scale for measuring advertisement-evoked mental imagery

Darryl W. Miller, John Hadjimarcou, Alan R. Miciak · Journal of Marketing Communications · 2000 · 104 citations

Social Sciences, Behavioral Sciences, Psychology +17

Comparing the effects of a photograph versus artistic renditions of a beach scene in a direct-response print ad for a Caribbean resort island: A mental imagery perspective

Darryl W. Miller, Michael Stoica · Journal Of Vacation Marketing · 2004 · 99 citations

Social Sciences, Social Psychology, Tourism Management +17

Mental Imagery and Sound Effects in Radio Commercials

Darryl W. Miller, Lawrence J. Marks · Journal of Advertising · 1992 · 90 citations

Social Sciences, Communication, Psychology +14

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