Concepedia
Statistics
Publications
15
Citations
854
H-Index
13
Active since
1992
Affiliations
University of Wisconsin–River Falls(Current)
Washburn University
Darryl W. Miller is an author at University of Wisconsin–River Falls specializing in marketing, business, and advertising.
Publications per year
1992–2018
Anabolic Steroid Use by Adolescents
Suzanne M. Tanner, Darryl W. Miller, Cheryl Alongi · Clinical Journal of Sport Medicine · 1995 · 125 citations
Medicine, Sports Medicine, Adolescent Health +7
Stereotypes of the Elderly in U.S. Television Commercials from the 1950s to the 1990s
Darryl W. Miller, Teresita S. Leyell, Juliann Mazachek · The International Journal of Aging and Human Development · 2004 · 105 citations
Social Sciences, Marketing, Psychology +17
A scale for measuring advertisement-evoked mental imagery
Darryl W. Miller, John Hadjimarcou, Alan R. Miciak · Journal of Marketing Communications · 2000 · 104 citations
Social Sciences, Behavioral Sciences, Psychology +17
Comparing the effects of a photograph versus artistic renditions of a beach scene in a direct-response print ad for a Caribbean resort island: A mental imagery perspective
Darryl W. Miller, Michael Stoica · Journal Of Vacation Marketing · 2004 · 99 citations
Social Sciences, Social Psychology, Tourism Management +17
Mental Imagery and Sound Effects in Radio Commercials
Darryl W. Miller, Lawrence J. Marks · Journal of Advertising · 1992 · 90 citations
Social Sciences, Communication, Psychology +14
1–5 of 15