Concepedia

Alan R. Miciak

AR

5

Publications

230

Citations

5

H-Index

1991

Active since

Affiliations

University of Calgary(Current)

Kent State University

Alan R. Miciak is an author at University of Calgary specializing in management, marketing, and advertising effectiveness.

Top concepts

Publications per year

1991–2001

5

Publications

5

A scale for measuring advertisement-evoked mental imagery

Darryl W. Miller, John Hadjimarcou, Alan R. Miciak · Journal of Marketing Communications · 2000 · 101 citations

, , +23

Benchmarking service quality performance at business‐to‐business and business‐to‐consumer call centers

Alan R. Miciak, Mike Desmarais · Journal of Business and Industrial Marketing · 2001 · 83 citations

, , +16

Selecting Sports Personalities as Celebrity Endorsers

William L. Shanklin, Alan R. Miciak · Journal of Promotion Management · 1997 · 19 citations

, , +14

The Decision-Making Process Underlying Curriculum Revision

Michael A. Mayo, Alan R. Miciak · Journal of Marketing Education · 1991 · 14 citations

, , +11

The Diamond Pipeline into the Third Millennium: A Multi-channel System from the Mine to the Consumer

Menahem Sevdermish, Alan R. Miciak, A. A. Levinson · Geoscience Canada · 1998 · 13 citations

, , +12

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