Hae‐Kyong Bang

Consumer concern, knowledge, belief, and attitude toward renewable energy: An application of the reasoned action theory

Hae‐Kyong Bang, Alexander E. Ellinger, John Hadjimarcou et al. · Psychology and Marketing · 2000 · 663 citations

Natural Resources, Marketing, Marketing Management +17

Use and Effectiveness of Billboards: Perspectives from Selective-Perception Theory and Retail-Gravity Models

Charles R. Taylor, George R. Franke, Hae‐Kyong Bang · Journal of Advertising · 2006 · 144 citations

Business, Marketing, Marketing Management +14

Asian Americans in Magazine Advertising: Portrayals of the “Model Minority”

Charles R. Taylor, Stacy Landreth, Hae‐Kyong Bang · Journal of Macromarketing · 2005 · 87 citations

Social Sciences, Communication, Ethnic Studies +17

A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea

Hae‐Kyong Bang, Mary Anne Raymond, Charles R. Taylor et al. · International Marketing Review · 2005 · 83 citations

Business, Marketing, Marketing Management +17

Minorities in Children's Television Commercials: New, Improved, and Stereotyped

Hae‐Kyong Bang, Bonnie B. Reece · Journal of Consumer Affairs · 2003 · 69 citations

Social Sciences, Communication, Ethnic Studies +17