Concepedia

Bonnie B. Reece

BB

8

Publications

451

Citations

8

H-Index

1987

Active since

Affiliations

Michigan State University(Current)

Bonnie B. Reece is an author at Michigan State University specializing in advertising, marketing, and management.

Top concepts

MarketingAdvertisingManagementConsumer ResearchCommunicationConsumer BehaviorInteractive MarketingMarketing CommunicationPersuasionArts

Publications per year

1987–2012

8

Publications

8

Animals in advertising: Love dogs? Love the ad!

Karen M. Lancendorfer, JoAnn L. Atkin, Bonnie B. Reece · Journal of Business Research · 2007 · 124 citations

Advertising, Management, Consumer Research +4

Consumer Receptivity to Green Ads

Elizabeth M. Tucker, Nora J. Rifon, Eun Mi Lee et al. · Journal of Advertising · 2012 · 117 citations

Greenwashing, Green Marketing, Consumer Study +20

Minorities in Children's Television Commercials: New, Improved, and Stereotyped

Hae‐Kyong Bang, Bonnie B. Reece · Journal of Consumer Affairs · 2003 · 69 citations

Ethnicity, Cultural Consumption, Emerging Media +28

What Makes a Slogan Memorable and Who Remembers It

Bonnie B. Reece, Bruce G. Van den Bergh, Hairong Li · Journal of Current Issues & Research in Advertising · 1994 · 66 citations

Slogan Memorable, Advertising, Personal Branding +13

A Revised Model of Advertising Processing: Extending the Dual Mediation Hypothesis

Kak Yoon, Russell N. Laczniak, Darrel D. Muehling et al. · Journal of Current Issues & Research in Advertising · 1995 · 34 citations

Customer Satisfaction, Behavioral Decision Making, Targeted Advertising +17

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