Bonnie B. Reece - Concepedia

Author

Bonnie B. Reece

Michigan State University

Also Known As

BONNIE B. REECE, Bonnie B. Reece

Publications

530

Citations

H-Index

Concepts

All Affiliations

Michigan State University

About

Bonnie B. Reece is an author at Michigan State University specializing in advertising, marketing, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	6	6	372
2	Arts	2	2	83
3	Business	1	1	17
4	Education	1	1	69
5	African American Studies	1	1	69

Bonnie B. Reece

Publications

451

Citations

H-Index

Page 1

	Year	Citations
Animals in advertising: Love dogs? Love the ad! Karen M. Lancendorfer, JoAnn L. Atkin, Bonnie B. Reece Journal of Business Research AdvertisingManagementConsumer ResearchMarketing CommunicationOnline Advertising	2007	124
Consumer Receptivity to Green Ads Elizabeth M. Tucker, Nora J. Rifon, Eun Mi Lee, Journal of Advertising GreenwashingGreen MarketingConsumer StudyConsumer ResearchConsumer Attitude	2012	117
Minorities in Children's Television Commercials: New, Improved, and Stereotyped Hae‐Kyong Bang, Bonnie B. Reece Journal of Consumer Affairs EthnicityCultural ConsumptionEmerging MediaConsumer StudyRacial Prejudice	2003	69
What Makes a Slogan Memorable and Who Remembers It Bonnie B. Reece, Bruce G. Van den Bergh, Hairong Li Journal of Current Issues & Research in Advertising Slogan MemorableAdvertisingPersonal BrandingMnemonicThematic Characteristics	1994	66
A Revised Model of Advertising Processing: Extending the Dual Mediation Hypothesis Kak Yoon, Russell N. Laczniak, Darrel D. Muehling, Journal of Current Issues & Research in Advertising Customer SatisfactionBehavioral Decision MakingTargeted AdvertisingConsumer ResearchCommunication	1995	34
Deception in Brand Names Bonnie B. Reece, Robert H. Ducoffe Journal of Public Policy & Marketing AdvertisingBrand EquityPersonal BrandingBrand PositioningBrand Names	1987	17
The Adoption of Persuasive Internet Communication in Advertising and Public Relations Curricula Terry Daugherty, Bonnie B. Reece Journal of Interactive Advertising Digital MarketingTargeted AdvertisingPersuasive TechnologySocial MarketingCommunication	2002	14
Information Content in Magazine, Television and Web Advertising: A Comparison and Update Sejung Marina Choi, Nora J. Rifon, Carrie S Trimble, Marketing Management Journal	2006	10

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