Concepedia
Statistics
Publications
23
Citations
4.2K
H-Index
19
Active since
2002
Affiliations
Michigan State University(Current)
The University of Texas at Austin
National Yang Ming Chiao Tung University
Illinois Wesleyan University
Hanyang University
Nora J. Rifon is an author at Michigan State University specializing in social sciences, social psychology, and advertising.
Publications per year
2002–2022
CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
Nora J. Rifon, Sejung Marina Choi, Carrie S Trimble et al. · Journal of Advertising · 2004 · 948 citations
Social Sciences, Marketing, Marketing Management +16
It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness
Sejung Marina Choi, Nora J. Rifon · Psychology and Marketing · 2012 · 664 citations · Full text
Business, Marketing, Marketing Management +13
Understanding online safety behaviors: A protection motivation theory perspective
Hsin-yi Sandy Tsai, Mengtian Jiang, Saleem Alhabash et al. · Computers & Security · 2016 · 340 citations
Social Sciences, Psychology, Social Psychology +13
Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images
Sejung Marina Choi, Nora J. Rifon · The Journal of Popular Culture · 2007 · 252 citations
Social Sciences, Communication, Marketing +12
Your Privacy Is Sealed: Effects of Web Privacy Seals on Trust and Personal Disclosures
Nora J. Rifon, ROBERT LaROSE, Sejung Marina Choi · Journal of Consumer Affairs · 2005 · 250 citations
Law, Marketing, Social Psychology +15
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