Concepedia
Statistics
Publications
43
Citations
7.3K
H-Index
31
Active since
2002
Affiliations
The University of Texas at Austin(Current)
Korea University
Michigan State University
University of Florida
Sejung Marina Choi is an author at The University of Texas at Austin specializing in marketing, business, and consumer behavior.
Publications per year
2002–2022
CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
Nora J. Rifon, Sejung Marina Choi, Carrie S Trimble et al. · Journal of Advertising · 2004 · 948 citations
Social Sciences, Marketing, Marketing Management +16
Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students
Yoojung Kim, Dongyoung Sohn, Sejung Marina Choi · Computers in Human Behavior · 2010 · 854 citations
Social Sciences, Communication, Social Psychology +13
Antecedents of Green Purchase Behavior: an Examination of Collectivism, Environmental Concern, and Pce
Yeonshin Kim, Sejung Marina Choi · ACR North American Advances · 2005 · 811 citations
Natural Resources, Marketing, Environmental Attitudes +11
It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness
Sejung Marina Choi, Nora J. Rifon · Psychology and Marketing · 2012 · 664 citations · Full text
Business, Marketing, Marketing Management +13
Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China
Shu‐Chuan Chu, Sejung Marina Choi · Journal of Global Marketing · 2011 · 334 citations
Business, Communication, Marketing +17
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