Concepedia

Yoojung Kim

YK

Statistics

Publications

41

Citations

4.8K

H-Index

24

Active since

1997

Affiliations

Seoul National University(Current)

The University of Texas at Austin

Konkuk University

Seoul National University Bundang Hospital

University of Washington

Yoojung Kim is an author at Seoul National University specializing in marketing, business, and consumer behavior.

Publications per year

1997–2022

41

Publications

41

Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

Shu‐Chuan Chu, Yoojung Kim · International Journal of Advertising · 2011 · 2K citations

Business, Marketing, Marketing Management +17

Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students

Yoojung Kim, Dongyoung Sohn, Sejung Marina Choi · Computers in Human Behavior · 2010 · 854 citations

Social Sciences, Communication, Social Psychology +13

Understanding consumers' responses toward social media advertising and purchase intention toward luxury products

Shu‐Chuan Chu, Sara Kamal, Yoojung Kim · Journal of Global Fashion Marketing · 2013 · 191 citations

Business, Marketing, Marketing Management +17

An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites

Yongjun Sung, Yoojung Kim, Ohyoon Kwon et al. · Journal of Global Marketing · 2010 · 162 citations

Business, Marketing, Marketing Management +14

BRIDGING OR BONDING?

Sejung Marina Choi, Yoojung Kim, Yongjun Sung et al. · Information Communication & Society · 2010 · 131 citations

Social Sciences, Communication, Sociology +17

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