Concepedia

Yoojung Kim

YK

Statistics

Publications

40

Citations

4.7K

H-Index

24

Active since

1997

Affiliations

Seoul National University(Current)

The University of Texas at Austin

Konkuk University

Seoul National University Bundang Hospital

University of Washington

Yoojung Kim is an author at Seoul National University specializing in communication, arts, and marketing.

Top concepts

CommunicationArtsMarketingManagementSocial MediaAdvertisingConsumer ResearchSocial InfluenceSocial SciencesInteractive Marketing

Publications per year

1997–2022

40

Publications

40

Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

Shu‐Chuan Chu, Yoojung Kim · International Journal of Advertising · 2011 · 2K citations

Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students

Yoojung Kim, Dongyoung Sohn, Sejung Marina Choi · Computers in Human Behavior · 2010 · 844 citations

Culture, Social Networks, Social Media +13

Understanding consumers' responses toward social media advertising and purchase intention toward luxury products

Shu‐Chuan Chu, Sara Kamal, Yoojung Kim · Journal of Global Fashion Marketing · 2013 · 188 citations

Consumer Research, Social Marketing, Communication +17

An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites

Yongjun Sung, Yoojung Kim, Ohyoon Kwon et al. · Journal of Global Marketing · 2010 · 161 citations

Customer Satisfaction, Consumer Research, Communication +16

BRIDGING OR BONDING?

Sejung Marina Choi, Yoojung Kim, Yongjun Sung et al. · Information Communication & Society · 2010 · 127 citations

Social Influence, Social Network, United States +17

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