Concepedia

Ohyoon Kwon

OK

Statistics

Publications

3

Citations

215

H-Index

3

Active since

2010

Affiliations

The University of Texas at Austin(Current)

Ohyoon Kwon is an author at The University of Texas at Austin specializing in management, interactive marketing, and marketing.

Top concepts

Publications per year

2010–2012

3

Publications

3

An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites

Yongjun Sung, Yoojung Kim, Ohyoon Kwon et al. · Journal of Global Marketing · 2010 · 161 citations

, , +16

Shifting Selves and Product Reviews: How the Effects of Product Reviews Vary Depending on the Self-Views and Self-Regulatory Goals of Consumers

Ohyoon Kwon, Yongjun Sung · International Journal of Electronic Commerce · 2012 · 42 citations

, , +19

The Effects of Spokes-Characters' Personalities of Food Products on Source Credibility

Hobin Kyung, Ohyoon Kwon, Yongjun Sung · Journal of Food Products Marketing · 2010 · 12 citations

, , +18

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