Carrie S Trimble - Concepedia

Concepedia

Author

Carrie S Trimble

Illinois Wesleyan University

Also Known As

C. S. Trimble, C. Trimble, CARRIE S. TRIMBLE, Carrie S Trimble, Carrie S. Trimble, Carrie Trimble

17

Publications

1.3K

Citations

7

H-Index

39

Concepts

All Affiliations

Illinois Wesleyan University Michigan State University

CS

About

Carrie S Trimble is an author at Illinois Wesleyan University specializing in business, marketing, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	5	5	1.2K
2	Management	4	4	1.2K
3	Education	3	3	133
4	Arts	2	2	1.1K
5	Business Administration	2	2	38

Carrie S Trimble

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7

Publications

1.3K

Citations

7

H-Index

	Year	Citations
CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive Nora J. Rifon, Sejung Marina Choi, Carrie S Trimble, Journal of Advertising Consumer ResearchConsumer AttitudeSocial InfluenceOrganizational BehaviorJournalism	2004	929
Consumer perceptions of compatibility in cause‐related marketing messages Carrie S Trimble, Nora J. Rifon International Journal of Nonprofit and Voluntary Sector Marketing Consumer ResearchBrand StrategySports SponsorshipConsumer AttitudeCommunication	2006	184
Strategic innovation and the science of learning Vijay Govindarajan, Carrie S Trimble IEEE Engineering Management Review Learning OrganizationFull TextInnovation StudyLearning SciencesIeee Xplore	2004	95
Collaboration between Marketing Students and the Library: An Experiential Learning Project to Promote Reference Services Lindsey Duke, J. MacDonald, Carrie S Trimble College & Research Libraries Library DesignReal-world Marketing IssuesReference DataDigital MarketingExperiential Learning Project	2009	27
New Thinking on Antecedents to Successful CRM Campaigns: Consumer Acceptance of an Alliance Carrie S Trimble, Gary R. Holmes Journal of Promotion Management	2013	13
Collaboration between Marketing Students and the Library: An Experiential Learning Project to Promote Reference Services Lynda M. Duke, Jean B. MacDonald, Carrie S Trimble College & Research Libraries Library DesignReal-world Marketing IssuesReference DataDigital MarketingExperiential Learning Project	2009	11
Information Content in Magazine, Television and Web Advertising: A Comparison and Update Sejung Marina Choi, Nora J. Rifon, Carrie S Trimble, Marketing Management Journal	2006	10

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