Concepedia

Mengtian Jiang

MJ

Statistics

Publications

13

Citations

688

H-Index

11

Active since

2016

Affiliations

University of Kentucky(Current)

Michigan State University

National Yang Ming Chiao Tung University

Loyola University Chicago

University of South Carolina

Mengtian Jiang is an author at University of Kentucky specializing in business, marketing, and advertising psychology.

Publications per year

2016–2024

13

Publications

13

Understanding online safety behaviors: A protection motivation theory perspective

Hsin-yi Sandy Tsai, Mengtian Jiang, Saleem Alhabash et al. · Computers & Security · 2016 · 340 citations

Social Sciences, Psychology, Social Psychology +13

Can Virtual Influencers Replace Human Influencers in Live-Streaming E-Commerce? An Exploratory Study from Practitioners’ and Consumers’ Perspectives

Anan Wan, Mengtian Jiang · Journal of Current Issues & Research in Advertising · 2023 · 76 citations

Business, Management Information Systems, Marketing +14

Now You See Me, But You Don't Know: Consumer Processing of Native Advertisements in Online News Sites

Mengtian Jiang, Brigitte A. McKay, Jef I. Richards et al. · Journal of Interactive Advertising · 2017 · 43 citations

Business, Communication, Marketing +17

Generational differences in online safety perceptions, knowledge, and practices

Mengtian Jiang, Hsin-yi Sandy Tsai, Shelia R. Cotten et al. · Educational Gerontology · 2016 · 39 citations

Social Sciences, Cybersecurity, Social Psychology +15

Demystifying congruence effects in Instagram in-feed native ads: the role of media-based and self-based congruence

Jing Yang, Mengtian Jiang · Journal of Research in Interactive Marketing · 2021 · 39 citations

Business, Communication, Marketing +9

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