Concepedia

Jef I. Richards

JI

18

Publications

1K

Citations

14

H-Index

1986

Active since

Affiliations

The University of Texas at Austin(Current)

Michigan State University

Endicott College

Jef I. Richards is an author at The University of Texas at Austin specializing in management, marketing, and advertising.

Top concepts

ManagementMarketingAdvertisingConsumer ResearchMarketing CommunicationArtsJournalismCommunicationInteractive MarketingConsumer Behavior

Publications per year

1986–2020

18

Publications

18

Oracles on “Advertising”: Searching for a Definition

Jef I. Richards, Catharine M. Curran · Journal of Advertising · 2002 · 327 citations

Advertising, Interactive Marketing, “ Advertising ” +14

Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook

Saleem Alhabash, Anna R. McAlister, Amy Hagerstrom et al. · Cyberpsychology Behavior and Social Networking · 2013 · 160 citations

Social Medium Monitoring, Online Communication, Status Updates +29

Alcohol's Getting a Bit More Social: When Alcohol Marketing Messages on Facebook Increase Young Adults’ Intentions to Imbibe

Saleem Alhabash, Anna R. McAlister, Elizabeth Taylor Quilliam et al. · Mass Communication & Society · 2014 · 99 citations

Substance Use, Digital Marketing, Social Marketing +27

Redefining advertising in research and practice

Gayle Kerr, Jef I. Richards · International Journal of Advertising · 2020 · 81 citations

Targeted Advertising, Consumer Research, Communication +18

Deceptive Advertising: Behavioral Study of a Legal Concept

Richard W. Pollay, Jef I. Richards · Journal of Marketing Research · 1992 · 54 citations

Behavioral Decision Making, Targeted Advertising, Consumer Research +18

Rows per page

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