Concepedia

Amy Hagerstrom

AH

3

Publications

326

Citations

3

H-Index

2013

Active since

Affiliations

Michigan State University(Current)

Grand Valley State University

Amy Hagerstrom is an author at Michigan State University specializing in persuasion, media effects, and management.

Top concepts

ArtsManagementPersuasionSocial MediaCommunicationMedia EffectsMedia PsychologySocial InfluenceMedia MarketingContent Analysis

Publications per year

2013–2015

3

Publications

3

Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook

Saleem Alhabash, Anna R. McAlister, Amy Hagerstrom et al. · Cyberpsychology Behavior and Social Networking · 2013 · 160 citations

Social Medium Monitoring, Online Communication, Status Updates +29

From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions

Saleem Alhabash, Anna R. McAlister, Chen Lou et al. · Journal of Interactive Advertising · 2015 · 118 citations

Digital Marketing, Persuasive Technology, Social Marketing +32

To comment or not to comment?: How virality, arousal level, and commenting behavior on YouTube videos affect civic behavioral intentions

Saleem Alhabash, Jong-hwan Baek, Carie Cunningham et al. · Computers in Human Behavior · 2015 · 48 citations

Behavioral Sciences, Viral Marketing, Social Media +13

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