Concepedia

Catharine M. Curran

CM

3

Publications

361

Citations

3

H-Index

2000

Active since

Affiliations

Hillenbrand (United States)(Current)

Catharine M. Curran is an author at Hillenbrand (United States) specializing in consumer research, management, and marketing.

Top concepts

MarketingManagementConsumer ResearchBrandingBusinessJournalismAdvertisingBrand EquityBrand LoyaltyBrand Strategy

Publications per year

2000–2014

3

Publications

3

Oracles on “Advertising”: Searching for a Definition

Jef I. Richards, Catharine M. Curran · Journal of Advertising · 2002 · 327 citations

Advertising, Interactive Marketing, “ Advertising ” +14

Brand meaning gaps and dynamics: theory, research, and practice

Elizabeth J. Wilson, Anders Bengtsson, Catharine M. Curran · Qualitative Market Research An International Journal · 2014 · 24 citations

Consumer Research, Brand Strategy, Brand Loyalty +18

The Volitionist'sManifesto

Michael R. Hyman, Catharine M. Curran · Journal of Business Ethics · 2000 · 10 citations

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