Elizabeth J. Wilson

Source effects in communication and persuasion research: A meta-analysis of effect size

Elizabeth J. Wilson, Daniel L. Sherrell · Journal of the Academy of Marketing Science · 1993 · 665 citations

Source Effects, Persuasion Research, Communication Effects +9

Case study research methods for theory building

Arch G. Woodside, Elizabeth J. Wilson · Journal of Business and Industrial Marketing · 2003 · 526 citations · Full text

Empirical Case Study, Case Conceptualization, Project Management +10

A semi-distributed ntegrated itrogen model for multiple source assessment in tchments (INCA): Part I — model structure and process equations

P. G. Whitehead, Elizabeth J. Wilson, D. A. Butterfield · The Science of The Total Environment · 1998 · 386 citations

Engineering, Nuclear Data, Biostatistics +4

Marketing Theory and Applications

Michael K. Brady, Michael D. Hartline, Chris Blocker et al. · 2010 · 379 citations

Management, Consumer Research, Consumer Behavior +3

Meta-analytic procedures for social research

Elizabeth J. Wilson · Journal of Business Research · 1994 · 349 citations

Meta-analysis, Sociology, Meta-analytic Procedures +2