Statistics
Publications
17
Citations
903
H-Index
15
Active since
2000
Anders Bengtsson is an author at Suffolk University specializing in marketing, brand management, and business.
Publications per year
2000–2014
17
17
Co-branding on industrial markets
Anders Bengtsson, Per Servais · Industrial Marketing Management · 2005 · 168 citations
A Brief History of Branding in China
Giana M. Eckhardt, Anders Bengtsson · Journal of Macromarketing · 2009 · 86 citations
Humanities, History, Marketing +17
Towards a Critique of Brand Relationships
Anders Bengtsson · ACR North American Advances · 2003 · 82 citations
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