Concepedia

Meera Venkatraman

MV

17

Publications

1.1K

Citations

14

H-Index

1985

Active since

Affiliations

Suffolk University(Current)

Boston University

Simmons University

University of Rhode Island

Meera Venkatraman is an author at Suffolk University specializing in marketing, management, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchConsumer BehaviorBehavioral Decision MakingBusinessSocial SciencesArtsCommunicationSocial Influence

Publications per year

1985–2018

17

Publications

17

Differentiating between cognitive and sensory innovativeness

Meera Venkatraman, Linda L. Price · Journal of Business Research · 1990 · 368 citations

Cognitive Science, Innovation Study, Creativity +9

From servicescape to consumptionscape: a photo-elicitation study of Starbucks in the New China

Meera Venkatraman, Teresa Nelson · Journal of International Business Studies · 2008 · 123 citations

Culture, Advertising, Consumer Culture +12

Opinion leaders, adopters, and communicative adopters: A role analysis

Meera Venkatraman · Psychology and Marketing · 1989 · 113 citations

Innovation Adoption, Media Innovation, Consumer Research +24

How global brands travel with consumers

Anders Bengtsson, Fleura Bardhi, Meera Venkatraman · International Marketing Review · 2010 · 93 citations

Brand Meanings, International Marketing, Brand Strategy +17

Diagnosing the search cost effect: Waiting time and the moderating impact of prior category knowledge

Gerald E. Smith, Meera Venkatraman, Ruby Roy Dholakia · Journal of Economic Psychology · 1999 · 89 citations

Prior Category Knowledge, Waiting Time, Behavioral Decision Making +19

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