20
Publications
1.2K
Citations
17
H-Index
1972
Active since
Gerald E. Smith is an author at Boston College specializing in marketing, management, and business.
Top concepts
BusinessMarketingManagementConsumer ResearchConsumer BehaviorBehavioral Decision MakingAdvertisingBehavioral EconomicsInteractive MarketingMarketing Communication
Publications per year
1972–2024
20
20
Jean B. Nachega, Daniel Katuashi Ishoso, John Otshudiema Otokoye et al. · American Journal of Tropical Medicine and Hygiene · 2020 · 118 citations · Full text
Rows per page
1–5 of 20