Elizabeth Taylor Quilliam

Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook

Saleem Alhabash, Anna R. McAlister, Amy Hagerstrom et al. · Cyberpsychology Behavior and Social Networking · 2013 · 160 citations

Social Medium Monitoring, Online Communication, Status Updates +29

Playing With Food: Content Analysis of Food Advergames

Mira Lee, Yoonhyeung Choi, Elizabeth Taylor Quilliam et al. · Journal of Consumer Affairs · 2009 · 159 citations

Nutrition, Food Advergames, Public Health Nutrition +21

The multidimensional nature and brand impact of user-generated ad parodies in social media

Bruce G. Vanden Bergh, Mira Lee, Elizabeth Taylor Quilliam et al. · International Journal of Advertising · 2011 · 113 citations

Targeted Advertising, Consumer Research, Communication +28

Alcohol's Getting a Bit More Social: When Alcohol Marketing Messages on Facebook Increase Young Adults’ Intentions to Imbibe

Saleem Alhabash, Anna R. McAlister, Elizabeth Taylor Quilliam et al. · Mass Communication & Society · 2014 · 99 citations

Substance Use, Digital Marketing, Social Marketing +27

Age-dependent effects of food advergame brand integration and interactivity

Nora J. Rifon, Elizabeth Taylor Quilliam, Hye-Jin Paek et al. · International Journal of Advertising · 2014 · 56 citations