Elizabeth Taylor Quilliam

Author

Also Known As

E T Quilliam, E. Taylor Quilliam, E.T. Quilliam, ELIZABETH TAYLOR QUILLIAM, Elizabeth Quilliam, Elizabeth T. Quilliam, Elizabeth Taylor Quilliam

Publications

854

Citations

H-Index

Concepts

All Affiliations

Michigan State University Chung-Ang University Hanyang University Endicott College

About

Elizabeth Taylor Quilliam is an author at Michigan State University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	7	7	508
2	Arts	5	5	426
3	Business	1	1	47
4	Health Sciences	1	1	159
5	Law	1	1	47

Elizabeth Taylor Quilliam

Publications

769

Citations

H-Index

Page 1

	Year	Citations
Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook Saleem Alhabash, Anna R. McAlister, Amy Hagerstrom, Cyberpsychology Behavior and Social Networking Social Medium MonitoringOnline CommunicationStatus UpdatesSocial PsychologyEmotional Appeal	2013	160
Playing With Food: Content Analysis of Food Advergames Mira Lee, Yoonhyeung Choi, Elizabeth Taylor Quilliam, Journal of Consumer Affairs NutritionFood AdvergamesPublic Health NutritionFoodwaysFood Choice	2009	159
The multidimensional nature and brand impact of user-generated ad parodies in social media Bruce G. Vanden Bergh, Mira Lee, Elizabeth Taylor Quilliam, International Journal of Advertising Targeted AdvertisingConsumer ResearchCommunicationMedia StudiesJournalism	2011	113
Alcohol's Getting a Bit More Social: When Alcohol Marketing Messages on Facebook Increase Young Adults’ Intentions to Imbibe Saleem Alhabash, Anna R. McAlister, Elizabeth Taylor Quilliam, Mass Communication & Society Substance UseDigital MarketingSocial MarketingConsumer ResearchSocial Influence	2014	99
Age-dependent effects of food advergame brand integration and interactivity Nora J. Rifon, Elizabeth Taylor Quilliam, Hye-Jin Paek, International Journal of Advertising	2014	56
The Impetus for (and Limited Power of) Business Self-Regulation: The Example of Advergames Elizabeth Taylor Quilliam, Mira Lee, Richard T. Cole, Journal of Consumer Affairs Consumer ResearchLawGovernment AgenciesMarket RegulationBusiness Self-regulation	2011	47
Saw It on Facebook, Drank It at the Bar! Effects of Exposure to Facebook Alcohol Ads on Alcohol-Related Behaviors Saleem Alhabash, Anna R. McAlister, Wonkyung Kim, Journal of Interactive Advertising	2016	36
Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise Hye‐Jin Paek, Elizabeth Taylor Quilliam, Sookyong Kim, Internet Research NutritionNovel FoodFood AdvergamesDigital MarketingTargeted Advertising	2014	35
Motivations for sharing marketer-generated content on social media: a comparison between American and Korean college students Mira Lee, Jieun Lee, Elizabeth Taylor Quilliam Journal of Consumer Marketing Cultural ConsumptionMarketer-generated ContentDigital MarketingConsumer MotivationConsumer Research	2019	33
Social media alcohol advertising among underage minors: effects of models’ age Saleem Alhabash, Juan Mundel, Tao Deng, International Journal of Advertising Consumer StudyTargeted AdvertisingConsumer ResearchSocial MarketingSocial Influence	2020	21

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