Concepedia

Bruce G. Vanden Bergh

BG

10

Publications

323

Citations

10

H-Index

1980

Active since

Affiliations

Michigan State University(Current)

Bruce G. Vanden Bergh is an author at Michigan State University specializing in marketing, management, and marketing communication.

Top concepts

MarketingManagementAdvertisingMarketing CommunicationInteractive MarketingArtsConsumer ResearchCreativityJournalismCommunication

Publications per year

1980–2012

10

Publications

10

The multidimensional nature and brand impact of user-generated ad parodies in social media

Bruce G. Vanden Bergh, Mira Lee, Elizabeth Taylor Quilliam et al. · International Journal of Advertising · 2011 · 113 citations

Targeted Advertising, Consumer Research, Communication +28

Sound Advice on Brand Names

Bruce G. Vanden Bergh, Janay Collins, Myrna Schultz et al. · Journalism Quarterly · 1984 · 52 citations

Marketing, Advertising, Brand Positioning +11

An Information Content Comparison of Magazine Ads across a Response Continuum from Direct Response to Institutional Advertising

E. Lincoln James, Bruce G. Vanden Bergh · Journal of Advertising · 1990 · 30 citations

Digital Marketing, Targeted Advertising, Consumer Research +24

Internal Agency Relationships: Account Services and Creative Personnel

Bruce G. Vanden Bergh, Sandra Smith, Jan LeBlanc Wicks · Journal of Advertising · 1986 · 27 citations

Creative Communications, Arts Management, Organizational Culture +18

How Many Creative Alternatives to Generate?

Bruce G. Vanden Bergh, Leonard N. Reid, Gerald A. Schorin · Journal of Advertising · 1983 · 21 citations

Creative Communications, Creative Alternatives, Brand Strategy +25

Rows per page

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