Concepedia

Mira Lee

ML

28

Publications

2.2K

Citations

24

H-Index

1996

Active since

Affiliations

Michigan State University(Current)

Chung-Ang University

University of Minnesota System

Hanyang University

University of Kentucky

Mira Lee is an author at Michigan State University specializing in communication, management, and marketing.

Top concepts

CommunicationMarketingManagementConsumer ResearchAdvertisingInteractive MarketingArtsSocial MediaSocial InfluenceConsumer Behavior

Publications per year

1996–2019

28

Publications

28

Electronic word of mouth (eWOM)

Mira Lee, Seounmi Youn · International Journal of Advertising · 2009 · 638 citations

Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website

Mira Lee, Shelly Rodgers, Mikyoung Kim · Journal of Current Issues & Research in Advertising · 2009 · 227 citations

Customer Satisfaction, Consumer Research, Communication +18

Playing With Food: Content Analysis of Food Advergames

Mira Lee, Yoonhyeung Choi, Elizabeth Taylor Quilliam et al. · Journal of Consumer Affairs · 2009 · 159 citations

Nutrition, Food Advergames, Public Health Nutrition +21

The multidimensional nature and brand impact of user-generated ad parodies in social media

Bruce G. Vanden Bergh, Mira Lee, Elizabeth Taylor Quilliam et al. · International Journal of Advertising · 2011 · 113 citations

Targeted Advertising, Consumer Research, Communication +28

Social Network Games Uncovered: Motivations and Their Attitudinal and Behavioral Outcomes

Jieun Lee, Mira Lee, In Hyok Choi · Cyberpsychology Behavior and Social Networking · 2012 · 109 citations

Their Attitudinal, Online Gaming, Social Psychology +23

Rows per page

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