Mira Lee - Concepedia

Author

Mira Lee

Michigan State University ORCID

Also Known As

Hee Ok Park, Lee Mira, Lee, Mira, M.Y. Lee, MIRA LEE, Mi-Ra Lee, Mira Lee

Publications

2.3K

Citations

H-Index

144

Concepts

All Affiliations

Michigan State University Chung-Ang University University of Minnesota System Hanyang University University of Kentucky

About

Mira Lee is an author at Michigan State University specializing in communication, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	9	9	542
2	Business	4	4	379
3	Engineering	3	3	81
4	Education	1	1	19
5	Health Sciences	1	1	159

Mira Lee

Publications

2.2K

Citations

H-Index

Page 1

	Year	Citations
Electronic word of mouth (eWOM) Mira Lee, Seounmi Youn International Journal of Advertising	2009	638
Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website Mira Lee, Shelly Rodgers, Mikyoung Kim Journal of Current Issues & Research in Advertising Customer SatisfactionConsumer ResearchCommunicationExtremity EffectOnline Customer Behavior	2009	227
Playing With Food: Content Analysis of Food Advergames Mira Lee, Yoonhyeung Choi, Elizabeth Taylor Quilliam, Journal of Consumer Affairs NutritionFood AdvergamesPublic Health NutritionFoodwaysFood Choice	2009	159
The multidimensional nature and brand impact of user-generated ad parodies in social media Bruce G. Vanden Bergh, Mira Lee, Elizabeth Taylor Quilliam, International Journal of Advertising Targeted AdvertisingConsumer ResearchCommunicationMedia StudiesJournalism	2011	113
Social Network Games Uncovered: Motivations and Their Attitudinal and Behavioral Outcomes Jieun Lee, Mira Lee, In Hyok Choi Cyberpsychology Behavior and Social Networking Their AttitudinalOnline GamingSocial PsychologySocial InfluenceBehavioral Outcomes	2012	109
Advertising and the Consumer Information Environment Online Ronald J. Faber, Mira Lee, Xiaoli Nan American Behavioral Scientist Online Customer BehaviorAdvertisingDigital MarketingAdvertising MediumInteractive Marketing	2004	95
Corporate social responsibility effects on social network sites Hyun Ju Jeong, Hye‐Jin Paek, Mira Lee Journal of Business Research Social MediaSocial Network SitesManagementBusinessCorporate Responsibility	2013	84
Barriers to and facilitators of self‐management adherence in Korean older adults with type 2 diabetes Misoon Song, Mira Lee, Bomin Shim International Journal of Older People Nursing	2009	65
Brand-related user-generated content on social media: the roles of source and sponsorship Mikyoung Kim, Mira Lee Internet Research Consumer StudyConsumer ResearchSocial InfluenceCommunicationViral Marketing	2017	64
Leading National Advertisers' Uses of Advergames Mira Lee, Seounmi Youn Journal of Current Issues & Research in Advertising Targeted AdvertisingConsumer ResearchCommunicationJournalismMedia Studies	2008	63

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