Concepedia

Jieun Lee

JL

16

Publications

1.5K

Citations

15

H-Index

2009

Active since

Affiliations

Chung-Ang University(Current)

University of Colorado Denver

Jieun Lee is an author at Chung-Ang University specializing in marketing, consumer research, and management.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorSocial InfluenceBusinessCommunicationSocial SciencesBehavioral ScienceArts

Publications per year

2009–2024

16

Publications

16

Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity

Jieun Lee, Ilyoo Barry Hong · International Journal of Information Management · 2016 · 649 citations

Marketing, Social Media, Digital Marketing +14

The Effects of Consumers’ Perceived Values on Intention to Purchase Upcycled Products

Somi Yu, Jieun Lee · Sustainability · 2019 · 175 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +24

Social Network Games Uncovered: Motivations and Their Attitudinal and Behavioral Outcomes

Jieun Lee, Mira Lee, In Hyok Choi · Cyberpsychology Behavior and Social Networking · 2012 · 109 citations

Their Attitudinal, Online Gaming, Social Psychology +23

Consumer Lifestyles and Adoption of High-Technology Products: A Case of South Korea

Hyun‐Joo Lee, Heejin Lim, Laura Jolly et al. · Journal of International Consumer Marketing · 2009 · 106 citations

The Effects of Corporate Social Responsibility (CSR) Fit and CSR Consistency on Company Evaluation: The Role of CSR Support

Dongho Yoo, Jieun Lee · Sustainability · 2018 · 91 citations · Full text

Csr Support, Csr Consistency, Consumer Research +18

Rows per page

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