Concepedia
Statistics
Publications
16
Citations
1.5K
H-Index
15
Active since
2009
Affiliations
Chung-Ang University(Current)
University of Colorado Denver
Jieun Lee is an author at Chung-Ang University specializing in consumer behavior, business, and marketing.
Publications per year
2009–2024
Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity
Jieun Lee, Ilyoo Barry Hong · International Journal of Information Management · 2016 · 668 citations
Business, Communication, Marketing +16
The Effects of Consumers’ Perceived Values on Intention to Purchase Upcycled Products
Somi Yu, Jieun Lee · Sustainability · 2019 · 186 citations · Full text
Business, Marketing, Marketing Management +17
Social Network Games Uncovered: Motivations and Their Attitudinal and Behavioral Outcomes
Jieun Lee, Mira Lee, In Hyok Choi · Cyberpsychology Behavior and Social Networking · 2012 · 109 citations
Social Sciences, Social Psychology, Sociology +15
Consumer Lifestyles and Adoption of High-Technology Products: A Case of South Korea
Hyun‐Joo Lee, Heejin Lim, Laura Jolly et al. · Journal of International Consumer Marketing · 2009 · 107 citations
The Effects of Corporate Social Responsibility (CSR) Fit and CSR Consistency on Company Evaluation: The Role of CSR Support
Dongho Yoo, Jieun Lee · Sustainability · 2018 · 92 citations · Full text
Social Sciences, Marketing, Corporate Social Responsibility +8
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