Concepedia

Dongho Yoo

DY

4

Publications

163

Citations

4

H-Index

2018

Active since

Affiliations

Chung-Ang University(Current)

Dongho Yoo is an author at Chung-Ang University specializing in consumer research, management, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessSocial InfluenceCommunicationMedia MarketingConsumer EngagementInteractive Marketing

Publications per year

2018–2021

4

Publications

4

The Effects of Corporate Social Responsibility (CSR) Fit and CSR Consistency on Company Evaluation: The Role of CSR Support

Dongho Yoo, Jieun Lee · Sustainability · 2018 · 91 citations · Full text

Csr Support, Csr Consistency, Consumer Research +18

Self-construal on brand fan pages: the mediating effect of para-social interaction and consumer engagement on brand loyalty

Eun-Ho Kim, Dongho Yoo, Sun-Jae Doh · Journal of Brand Management · 2021 · 41 citations

Brand Fan Pages, Fan Loyalty, Brand Equity +11

The Dual Processing of Donation Size in Cause-Related Marketing (CRM): The Moderating Roles of Construal Level and Emoticons

Dongho Yoo, Jung-Ae Kim, Sun-Jae Doh · Sustainability · 2018 · 17 citations · Full text

Behavioral Decision Making, Consumer Study, Social Psychology +29

The Impacts of Self-Construal and Perceived Risk on Technology Readiness

Jaeun Choi, Dongho Yoo · Journal of theoretical and applied electronic commerce research · 2021 · 14 citations · Full text

Innovation Adoption, Digital Marketing, Consumer Research +27

Rows per page

1–4 of 4