Concepedia

Eun-Ho Kim

EK

1

Publications

41

Citations

1

H-Index

2021

Active since

Affiliations

Kyungpook National University(Current)

Eun-Ho Kim is an author at Kyungpook National University specializing in consumer engagement, social influence, and brand equity.

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Publications per year

2021–2021

1

Publications

1

Self-construal on brand fan pages: the mediating effect of para-social interaction and consumer engagement on brand loyalty

Eun-Ho Kim, Dongho Yoo, Sun-Jae Doh · Journal of Brand Management · 2021 · 41 citations

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