Sun-Jae Doh

How Consumers Evaluate eWOM (Electronic Word-of-Mouth) Messages

Sun-Jae Doh, Jangsun Hwang · CyberPsychology & Behavior · 2008 · 470 citations

Business, Communication, Marketing +15

Self-construal on brand fan pages: the mediating effect of para-social interaction and consumer engagement on brand loyalty

Eun-Ho Kim, Dongho Yoo, Sun-Jae Doh · Journal of Brand Management · 2021 · 44 citations

Business, Marketing, Marketing Management +10

The Dual Processing of Donation Size in Cause-Related Marketing (CRM): The Moderating Roles of Construal Level and Emoticons

Dongho Yoo, Jung-Ae Kim, Sun-Jae Doh · Sustainability · 2018 · 18 citations · Full text

Management, Marketing, Marketing Management +11

Adolescents’ Experiences and Coping with Sexism Affect both Female and Male Online Gamers in South Korea

Kwisoon Choe, Sun-Jae Doh, Jeongmin Ha · Sex Roles · 2019 · 16 citations

Social Sciences, Gender Studies, Social Psychology +8