Concepedia

Sun-Jae Doh

SD

4

Publications

540

Citations

4

H-Index

2008

Active since

Affiliations

Chung-Ang University(Current)

Sun-Jae Doh is an author at Chung-Ang University specializing in consumer engagement, management, and marketing.

Top concepts

MarketingManagementSocial InfluenceConsumer BehaviorConsumer ResearchConsumer EngagementPersuasionAdvertisingCommunicationSocial Sciences

Publications per year

2008–2021

4

Publications

4

How Consumers Evaluate eWOM (Electronic Word-of-Mouth) Messages

Sun-Jae Doh, Jangsun Hwang · CyberPsychology & Behavior · 2008 · 469 citations

Customer Satisfaction, Digital Marketing, Consumer Research +17

Self-construal on brand fan pages: the mediating effect of para-social interaction and consumer engagement on brand loyalty

Eun-Ho Kim, Dongho Yoo, Sun-Jae Doh · Journal of Brand Management · 2021 · 41 citations

Brand Fan Pages, Fan Loyalty, Brand Equity +11

The Dual Processing of Donation Size in Cause-Related Marketing (CRM): The Moderating Roles of Construal Level and Emoticons

Dongho Yoo, Jung-Ae Kim, Sun-Jae Doh · Sustainability · 2018 · 17 citations · Full text

Behavioral Decision Making, Consumer Study, Social Psychology +29

Adolescents’ Experiences and Coping with Sexism Affect both Female and Male Online Gamers in South Korea

Kwisoon Choe, Sun-Jae Doh, Jeongmin Ha · Sex Roles · 2019 · 13 citations

Sexual Cultures, Gendered Perception, Gender Identity +14

Rows per page

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