Concepedia

Ilyoo Barry Hong

IB

Statistics

Publications

15

Citations

2.4K

H-Index

13

Active since

1991

Affiliations

Chung-Ang University(Current)

Ilyoo Barry Hong is an author at Chung-Ang University specializing in business, consumer behavior, and marketing.

Publications per year

1991–2024

15

Publications

15

Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity

Jieun Lee, Ilyoo Barry Hong · International Journal of Information Management · 2016 · 668 citations

Business, Communication, Marketing +16

The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust

Ilyoo Barry Hong, cho HwiHyung · International Journal of Information Management · 2011 · 580 citations

Business, Marketing, Marketing Management +16

The mediating role of consumer trust in an online merchant in predicting purchase intention

Ilyoo Barry Hong · International Journal of Information Management · 2013 · 388 citations

Business, Marketing, Marketing Management +17

Understanding the consumer's online merchant selection process: The roles of product involvement, perceived risk, and trust expectation

Ilyoo Barry Hong · International Journal of Information Management · 2015 · 271 citations

Business, Marketing, Marketing Management +16

A new framework for interorganizational systems based on the linkage of participants’ roles

Ilyoo Barry Hong · Information & Management · 2002 · 136 citations

Management, Organization Studies, Organizational Behavior +16

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