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Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

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An Integrative Model Of Organizational Trust

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Management, Organization Studies, Organizational Behavior +14

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Business, Marketing, Marketing Management +14

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Arjun Chaudhuri, Morris B. Holbrook · Journal of Marketing · 2001 · 6.5K citations

Business, Marketing, Marketing Management +15