Myrna Schultz is an author at Burnet Institute specializing in marketing strategy, brand development, and brand authority.
Top concepts
MarketingManagementAdvertisingBrand EquityBrand LoyaltyBrand StrategyBrand AuthorityBrand AwarenessBrand ManagementBrand Development
Publications per year
1984–1984
1
1
Bruce G. Vanden Bergh, Janay Collins, Myrna Schultz et al. · Journalism Quarterly · 1984 · 52 citations
Rows per page
1–1 of 1