Concepedia

Jing Yang

JY

33

Publications

1.3K

Citations

20

H-Index

2012

Active since

Affiliations

Loyola University Chicago(Current)

Michigan State University

Arizona State University

Emmanuel College - Massachusetts

East China Normal University

Jing Yang is an author at Loyola University Chicago specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchBrandingBrand StrategyBrand ManagementConsumer BehaviorAdvertisingBrand Equity

Publications per year

2012–2024

33

Publications

33

A New Tool to Measure Malevolent Creativity: The Malevolent Creativity Behavior Scale

Ning Hao, Mengying Tang, Jing Yang et al. · Frontiers in Psychology · 2016 · 137 citations · Full text

How perceived interactivity affects consumers' shopping intentions in live stream commerce: roles of immersion, user gratification and product involvement

Eunsin Joo, Jing Yang · Journal of Research in Interactive Marketing · 2023 · 121 citations

Customer Satisfaction, Shopping Intentions, Consumer Research +16

Effects of transparent brand communication on perceived brand authenticity and consumer responses

Jing Yang, Ava Francesca Battocchio · Journal of Product & Brand Management · 2020 · 104 citations

Consumer Uncertainty, Consumer Research, Brand Strategy +21

Communicating Corporate Social Responsibility: External Stakeholder Involvement, Productivity and Firm Performance

Jing Yang, Kelly Basile · Journal of Business Ethics · 2021 · 101 citations

Stakeholder Management, Organizational Communication, Firm Performance +12

Thrombolytic effects of Douchi Fibrinolytic enzyme from Bacillus subtilis LD-8547 in vitro and in vivo

Jun Yuan, Jing Yang, Zhenhong Zhuang et al. · BMC Biotechnology · 2012 · 89 citations · Full text

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