Eunsin Joo

How perceived interactivity affects consumers' shopping intentions in live stream commerce: roles of immersion, user gratification and product involvement

Eunsin Joo, Jing Yang · Journal of Research in Interactive Marketing · 2023 · 121 citations

Customer Satisfaction, Shopping Intentions, Consumer Research +16

Risk assessment in e-commerce: How sellers' photos, reputation scores, and the stake of a transaction influence buyers' purchase behavior and information processing

Yue Dai, Gregory Viken, Eunsin Joo et al. · Computers in Human Behavior · 2018 · 50 citations

Purchase Behavior, Digital Marketing, Consumer Research +17

If I choose when to switch: Heavy multitaskers remember online content better than light multitaskers when they have the freedom to multitask

Anastasia Kononova, Eunsin Joo, Shupei Yuan · Computers in Human Behavior · 2016 · 33 citations

Cognitive Science, Social Media, Engineering +12

Folk theorizing the quality and credibility of health apps

Shaheen Kanthawala, Eunsin Joo, Anastasia Kononova et al. · Mobile Media & Communication · 2018 · 32 citations

Consumer Research, Health Studies, Social Health +17

Smartphone Users’ Persuasion Knowledge in the Context of Consumer mHealth Apps: Qualitative Study

Eunsin Joo, Anastasia Kononova, Shaheen Kanthawala et al. · JMIR mhealth and uhealth · 2021 · 28 citations · Full text