Concepedia

JoAnn L. Atkin

JL

Statistics

Publications

4

Citations

204

H-Index

4

Active since

2007

Affiliations

Western Michigan University(Current)

JoAnn L. Atkin is an author at Western Michigan University specializing in business, advertising, and advertising psychology.

Publications per year

2007–2018

4

Publications

4

Animals in advertising: Love dogs? Love the ad!

Karen M. Lancendorfer, JoAnn L. Atkin, Bonnie B. Reece · Journal of Business Research · 2007 · 125 citations

Business, Communication, Marketing +10

Exploring the Perceived Believability of DTC Advertising in the US

JoAnn L. Atkin, Richard F. Beltramini · Journal of Marketing Communications · 2007 · 39 citations

Business, Marketing, Marketing Management +17

The role of advertiser motives in consumer evaluations of ‘responsibility’ messages from the alcohol industry

JoAnn L. Atkin, Michael McCardle, Stephen J. Newell · Journal of Marketing Communications · 2008 · 29 citations

Business, Communication, Marketing +15

Network ties and interaction rituals: an examination of social drinking

Ann Veeck, Karen M. Lancendorfer, JoAnn L. Atkin · Journal of Marketing Management · 2018 · 11 citations

Social Sciences, Psychology, Social Psychology +16

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