Concepedia

Michael McCardle

MM

3

Publications

180

Citations

3

H-Index

2003

Active since

Affiliations

University of South Florida(Current)

Western Michigan University

Michael McCardle is an author at University of South Florida specializing in customer satisfaction, trust, and organizational behavior.

Top concepts

TrustBusinessMarketingManagementConsumer ResearchDigital MarketingCustomer SatisfactionInteractive MarketingRelationship MarketingOrganizational Behavior

Publications per year

2003–2011

3

Publications

3

The Effect of Personal Relationship and Consultative Task Behaviors on Buyer Perceptions of Salesperson Trust, Expertise, and Loyalty

Stephen J. Newell, Joseph J. Belonax, Michael McCardle et al. · The Journal of Marketing Theory and Practice · 2011 · 77 citations

Customer Experience, Customer Satisfaction, Digital Marketing +18

The Effect of Interpersonal Trust, Need for Cognition, and Social Loneliness on Shopping, Information Seeking and Surfing on the Web

Samar Das, Raj Echambadi, Michael McCardle et al. · Marketing Letters · 2003 · 74 citations

The role of advertiser motives in consumer evaluations of ‘responsibility’ messages from the alcohol industry

JoAnn L. Atkin, Michael McCardle, Stephen J. Newell · Journal of Marketing Communications · 2008 · 29 citations

Rows per page

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