Stephen J. Newell - Concepedia

Author

Stephen J. Newell

Western Michigan University ORCID

Also Known As

S J Newell, S. J. Newell, S. Newell, STEPHEN J. NEWELL, Stephen J Newell, Stephen J. Newell, Stephen Newell

Publications

3.7K

Citations

H-Index

Concepts

All Affiliations

Western Michigan University Bowling Green State University Florida State University University of South Florida William Paterson University

About

Stephen J. Newell is an author at Western Michigan University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	16	18	3.4K
2	Business	14	14	3.1K
3	Education	5	5	189
4	Social Sciences	3	3	88
5	Arts	2	2	120

Stephen J. Newell

Publications

3.6K

Citations

H-Index

Page 1

	Year	Citations
The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands Ronald E. Goldsmith, Barbara A. Lafferty, Stephen J. Newell Journal of Advertising Customer SatisfactionMobil Oil CompanyBrand StrategyConsumer ResearchConsumer Attitude	2000	1.3K
The development of a scale to measure perceived corporate credibility Stephen J. Newell, Ronald E. Goldsmith Journal of Business Research Trust MetricCustomer SatisfactionReputation ManagementManagementConsumer Research	2001	595
The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions Barbara A. Lafferty, Ronald E. Goldsmith, Stephen J. Newell The Journal of Marketing Theory and Practice Customer SatisfactionBehavioral Decision MakingConsumer ResearchConsumer AttitudeDual Credibility Model	2002	461
Innovativeness and price sensitivity: managerial, theoretical and methodological issues Ronald E. Goldsmith, Stephen J. Newell Journal of Product & Brand Management Consumer UncertaintyBrand StrategyConsumer ResearchInnovation ManagementBuying Behavior	1997	239
The Effect of Misleading Environmental Claims on Consumer Perceptions of Advertisements Stephen J. Newell, Ronald E. Goldsmith, Edgar J. Banzhaf The Journal of Marketing Theory and Practice Green MarketingGreenwashingBehavioral Decision MakingConsumer StudyTargeted Advertising	1998	195
The Influence of Corporate Credibility on Consumer Attitudes and Purchase Intent Ronald E. Goldsmith, Barbara A. Lafferty, Stephen J. Newell Corporate Reputation Review Buying BehaviorConsumer StudyManagementConsumer ResearchBusiness	2000	135
Racial Differences in Consumer Environmental Concern Stephen J. Newell, Corliss L. Green Journal of Consumer Affairs EthnicityConsumer Environmental ConcernConsumer ResearchEducationEnvironmental Concern	1997	94
The effects of pleasure and arousal on recall of advertisements during the Super Bowl Stephen J. Newell, Kenneth Henderson, Bob Wu Psychology and Marketing Targeted AdvertisingConsumer ResearchConsumer EngagementJournalismMedia Studies	2001	83
The Effect of Personal Relationship and Consultative Task Behaviors on Buyer Perceptions of Salesperson Trust, Expertise, and Loyalty Stephen J. Newell, Joseph J. Belonax, Michael McCardle, The Journal of Marketing Theory and Practice Customer ExperienceCustomer SatisfactionDigital MarketingConsumer ResearchOrganizational Behavior	2011	77
The effect of social conflict on relationship loyalty in business markets Richard E. Plank, Stephen J. Newell Industrial Marketing Management Relationship MarketingCustomer SatisfactionRelationship LoyaltyManagementBusiness	2005	61

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