Concepedia

Stephen J. Newell

SJ

25

Publications

3.6K

Citations

19

H-Index

1995

Active since

Affiliations

Western Michigan University(Current)

Bowling Green State University

Florida State University

University of South Florida

William Paterson University

Stephen J. Newell is an author at Western Michigan University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionInteractive MarketingAdvertisingMarketing CommunicationEducation

Publications per year

1995–2018

25

Publications

25

The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands

Ronald E. Goldsmith, Barbara A. Lafferty, Stephen J. Newell · Journal of Advertising · 2000 · 1.3K citations

Customer Satisfaction, Mobil Oil Company, Brand Strategy +17

The development of a scale to measure perceived corporate credibility

Stephen J. Newell, Ronald E. Goldsmith · Journal of Business Research · 2001 · 595 citations

Trust Metric, Customer Satisfaction, Reputation Management +9

The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions

Barbara A. Lafferty, Ronald E. Goldsmith, Stephen J. Newell · The Journal of Marketing Theory and Practice · 2002 · 461 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +21

Innovativeness and price sensitivity: managerial, theoretical and methodological issues

Ronald E. Goldsmith, Stephen J. Newell · Journal of Product & Brand Management · 1997 · 239 citations

Consumer Uncertainty, Brand Strategy, Consumer Research +19

The Effect of Misleading Environmental Claims on Consumer Perceptions of Advertisements

Stephen J. Newell, Ronald E. Goldsmith, Edgar J. Banzhaf · The Journal of Marketing Theory and Practice · 1998 · 195 citations

Green Marketing, Greenwashing, Behavioral Decision Making +20

Rows per page

1–5 of 25