Concepedia

Edgar J. Banzhaf

EJ

1

Publications

195

Citations

1

H-Index

1998

Active since

Affiliations

Florida State University(Current)

Edgar J. Banzhaf is an author at Florida State University specializing in behavioral decision making, business, and interactive marketing.

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Publications per year

1998–1998

1

Publications

1

The Effect of Misleading Environmental Claims on Consumer Perceptions of Advertisements

Stephen J. Newell, Ronald E. Goldsmith, Edgar J. Banzhaf · The Journal of Marketing Theory and Practice · 1998 · 195 citations

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