Concepedia

Author

Edgar J. Banzhaf

Florida State University

Also Known As

Edgar J. Banzhaf

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Publications

195

Citations

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H-Index

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Concepts

All Affiliations

Florida State University
EJ

About

Edgar J. Banzhaf is an author at Florida State University specializing in behavioral decision making, business, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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Management

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Communication

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Marketing

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Consumer Behavior

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Edgar J. Banzhaf

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1

Publications

195

Citations

1

H-Index

YearCitations

The Effect of Misleading Environmental Claims on Consumer Perceptions of Advertisements

Stephen J. Newell, Ronald E. Goldsmith, Edgar J. Banzhaf

The Journal of Marketing Theory and Practice

1998

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