Concepedia

Concept

greenwashing

Parents

753

Publications

68.9K

Citations

1.9K

Authors

935

Institutions

About

Greenwashing is an academic concept and a research area that investigates the practice of organizations presenting a false or misleading image of environmental responsibility. It specifically examines the communication strategies, corporate behaviors, and public perception associated with unsubstantiated or deceptive environmental claims, highlighting their significance in distorting market dynamics, eroding stakeholder trust, and potentially hindering genuine sustainability initiatives.

Top Authors

Rankings shown are based on concept H-Index.

DZ

Capital University of Economics and Business

MJ

Deakin University

NT

Hanoi University of Industry

PH

University of the Basque Country

VA

University of the Basque Country

Top Institutions

Rankings shown are based on concept H-Index.

Universiti Sains Malaysia

George Town, Malaysia

Hunan University

Changsha, China