11
Publications
745
Citations
11
H-Index
2017
Active since
Nguyễn Thị Thu Hương is an author at Hanoi University of Industry specializing in management, business, and greenwashing.
Top concepts
ManagementBusinessMarketingGreenwashingGreen MarketingEngineeringConsumer BehaviorConsumer ResearchMedicineBrand Management
Publications per year
2017–2024
11
11
Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism
Nguyễn Thị Thu Hương, Zhi Yang, Ninh Nguyen et al. · Sustainability · 2019 · 301 citations · Full text
Quang Minh Nguyen, Nguyễn Thị Thu Hương, Pham Quoc Khanh et al. · Remote Sensing · 2024 · 30 citations · Full text
Cuong Nguyen, Thi Thu Hien Ta, Nguyễn Thị Thu Hương · International Journal of Higher Education · 2017 · 28 citations · Full text
Total Quality Management, Engineering, Educational Accreditation +18
Nguyễn Thị Thu Hương, Zhi Yang, Thi Thuy Nguyen et al. · International Review of Management and Marketing · 2019 · 18 citations · Full text
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