Vanessa Apaolaza

Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern

Patrick Hartmann, Vanessa Apaolaza · Journal of Business Research · 2011 · 1K citations

Green Marketing, Sustainable Energy, Sustainable Marketing +8

Green branding effects on attitude: functional versus emotional positioning strategies

Patrick Hartmann, Vanessa Apaolaza, Francisco Javier Forcada Sainz · Marketing Intelligence & Planning · 2005 · 543 citations

Green Marketing, Functional Brand, Brand Strategy +17

The impact of the COVID-19 pandemic on subjective mental well-being: The interplay of perceived threat, future anxiety and resilience

Mario R. Paredes, Vanessa Apaolaza, Cristóbal Fernández Robín et al. · Personality and Individual Differences · 2020 · 365 citations · Full text

Psychological Co-morbidities, Subjective Mental Well-being, Psychiatry +11

Green value added

Patrick Hartmann, Vanessa Apaolaza · Marketing Intelligence & Planning · 2006 · 244 citations

Green Marketing, Engineering, Environmental Impact Assessment +18

Warm glow vs. altruistic values: How important is intrinsic emotional reward in proenvironmental behavior?

Patrick Hartmann, Martin Eisend, Vanessa Apaolaza et al. · Journal of Environmental Psychology · 2017 · 228 citations

Behavioral Sciences, Environmental Behavior, Behavioral Decision Making +13