Concepedia

Patrick Hartmann

PH

Statistics

Publications

58

Citations

6.1K

H-Index

37

Active since

2001

Affiliations

University of the Basque Country(Current)

La Trobe University

Universidad del Rosario

European University Viadrina

European Central Bank

Patrick Hartmann is an author at University of the Basque Country specializing in marketing, business, and social sciences.

Publications per year

2001–2025

58

Publications

58

Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern

Patrick Hartmann, Vanessa Apaolaza · Journal of Business Research · 2011 · 1K citations

Business, Marketing, Marketing Management +17

Green branding effects on attitude: functional versus emotional positioning strategies

Patrick Hartmann, Vanessa Apaolaza, Francisco Javier Forcada Sainz · Marketing Intelligence & Planning · 2005 · 557 citations

Business, Marketing, Marketing Management +12

The impact of the COVID-19 pandemic on subjective mental well-being: The interplay of perceived threat, future anxiety and resilience

Mario R. Paredes, Vanessa Apaolaza, Cristóbal Fernández Robín et al. · Personality and Individual Differences · 2020 · 373 citations · Full text

Public Health, Behavioral Sciences, Psychology +17

Green value added

Patrick Hartmann, Vanessa Apaolaza · Marketing Intelligence & Planning · 2006 · 250 citations

Business, Marketing, Marketing Management +10

Warm glow vs. altruistic values: How important is intrinsic emotional reward in proenvironmental behavior?

Patrick Hartmann, Martin Eisend, Vanessa Apaolaza et al. · Journal of Environmental Psychology · 2017 · 246 citations

Social Sciences, Psychology, Social Psychology +17

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